New Purpose-Driven Eyewear Company to Launch Brand Identity at Disney's Christian Music Celebration

Walt Disney World® has announced that Eyes of FaithTM Optical will be the featured sponsor of the Theater of the Stars Stage, one of three major performance stages during Disney's annual Night of Joy event, to be held this year on Sept. 11 and 12, 2009, at the Walt Disney World® Resort.

The musically-diverse Night of Joy event is held at Disney's Hollywood StudiosTM theme park with MercyMe, newsboys, Skillet, Chris Tomlin, Kutless, Jars of Clay, Grits, Leeland, NEEDTOBREATHE, Superchick, Mandisa, Family Force 5 and others scheduled to perform. A total of 22 acts will share their music with fans throughout both nights, with concerts scheduled between 7 p.m. and 1 a.m. each night. Special event tickets include admission to the Night of Joy event in addition to entry to Disney's Hollywood StudiosTM beginning at 4 p.m. so that guests can enjoy park attractions and entertainment. For more information, or to purchase tickets, visit http://www.NightofJoy.com.

"Eyes of FaithTM Optical is delighted to be a featured sponsor at Disney's Night of Joy. The whole world knows of Disney's devotion to children, and we could not be happier to be associated with them during this celebration of Christian music," comments Jim Schneider, Director of Purpose, Eyes of FaithTM Optical.

Eyes of FaithTM Optical is a new brand of eyewear that has Purpose, Passion, and Style. Through the Eyes of FaithTM Foundation, the eyewear brand expresses their Purpose by giving back to God, the ultimate designer, while allowing their customers to participate in giving as well. Since Eyes of FaithTM will donate 10% of their gross sales each year, consumers can know that a portion of every single dollar they spend with the company will go to a reputable Christian children's charitable organization. Eyes of FaithTM Optical's Passion is the marketing and sales of distinctive eyewear products that exhibit not only excellent craftsmanship and fashion-forward concepts, but provide an opportunity for believers to share their faith in a way that sparks conversation about God in their daily lives. Finally, Eyes of FaithTM Optical's Style is already catching on as the first faith-based ophthalmic line to be distributed exclusively through eyecare professionals.

"Eyes of FaithTM Optical is a company that is committed to helping its customers see the world a little differently. Very few companies are willing to commit a high percentage of their overall sales to help others. Eyes of FaithTM is that type of company. Their goal is to sell eyewear that will be distinguished by its style and beauty, as well as for the impact that it will have in the lives of the children that it will help," says Larry Haynes, Executive Director, Community Foundation of Western PA and Eastern OH.

For more information on Eyes of FaithTM Optical, the Eyes of FaithTM Foundation and the new Eyes of FaithTM eyewear line, visit http://www.eyesoffaithoptical.com.